Who We Are

Every project is led personally by Founder, Samantha Fogel, alongside a senior team
of award-winning filmmakers, editors, and producers, and supported by a trusted network of
collaborators who bring decades of experience to each family's story.

Samantha Fogel
Founder/Executive Producer

Samantha Fogel has spent more than 25 years as a storyteller, producer, and director — crafting documentary, television, and digital media for major networks, global brands, and non-profit organizations including NBC, PBS, Warner Brothers Discovery, Sony Music, Hearst Media, MTV Networks and Fast Company. Along the way she developed a visual and curatorial sensibility that now defines every archive she creates.

Throughout her career Samantha has conducted hundreds of interviews, with artists, entrepreneurs, educators, public figures, and individuals sharing deeply personal life experiences. Her work is grounded in discernment and sensitivity, and a deep respect for the trust inherent in telling other people's stories.

She founded Family Legacy Archives to bring this same level of care, craft, and professionalism to families who want to preserve what matters most. As Founder and Executive Producer, Samantha is directly involved in every project, guiding both the creative vision and the personal experience for each family she serves.

“As an adult, I now understand why my grandparents told me their stories again and again — stories of surviving the Depression, changing identities for the 1939 World’s Fair, escaping pogroms in Lithuania, and the moment my grandparents fell in love. These stories are my roots. They shaped who I am and where I came from. Preserving my own family's legacy in a digital archive was one of the most meaningful things I have ever done, and it inspired me to help other families do the same.”